Boost awareness, relevance and ultimately sales of Vodacom’s new data bundle products targeting the youth segment.
We created #VodacomNXTLVL soccer development platform. An integrated digital ecosystem that centered around user-generated content. Through interplay between the web portal, social media & hashtag ,as well as strategic activation events, we fanned the flames of youth passion for soccer and created a NXT LVL team that would feed into official club level soccer programs nationally.
501K registration as of 21st of September (20% ahead of our 409K target)
934 videos submitted to portal.
467 minutes original content generated from the youth segment
1.6m NXTLVL bundles sold (4X ahead of 339K bundle sales target)